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Recommended Essential Readings:
   
  Allocation, Markets, Historical: The Four Pillars of Investing
 
   
  Historical Market Behavior Successful Investing: Reminiscences of a Stock Operator
 
   
  Historical Market Behavior Successful Investing: Reminiscences of a Stock Operator
 
   
  The Complete Text of Technical Analysis of the Financial Market
   
   
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Exchange Traded Funds (ETF)
ETF's are similar to mutual funds in that they allow investors to hold a large number of securities in a single instrument. However they are traded exactly the same as any commonly held stock. ETF's offer retail and institutional investors efficient trading of style-specific exposure to domestic indexes such as the S&P, Russell, Dow Jones and various international indexes. The specific investment style of an ETF can reflect a specific sector or industry such as consumer goods, a broad market index such as the S&P 500, or a specific basket of stocks.  In addition, various funds may focus on differing investment styles such as value or growth.
 
Technical  Market Analysis
Technical Analysis is most commonly associated with the use of charts showing price and volume action over varying period of time.  TA is a excellent way to quantify market activity and compare various sector performance.  The main strength of the chart is that various specific historical patterns in price and volume activity tend to repeat them self's and thusly can be used to predict market movement.  Historical trends tend to repeat them self's and the market is no exception.  In regard to volume, generally the higher the volume the more valid a given move in the market is.
 
Trends and Technical Support & Resistance Levels
One of the most highly followed principles in stock market investing is to not fight a current long term prevailing trend, either up or down in the market. Basically if the overall market is in a given trend any individual holding or group of holdings will tend to follow that trend. So go with the trend is the lesson. Technical Support and Resistance; are various price points on any given chart that tend to cause the price action to reverse. In essence once a price penetrates a lower previously reached reversal point or level it tends to continue down. After which that old reversal point tends to become a resistance level to further upside price movement.
 
Risk Ranking Index 1 to 10
Risk Ranking is performed solely by measuring the historical volatility of any given holding. As an example, the price of the QQQQ (Nasdaq 100) tends to change more quickly then say the DIA (Dow Jones Industrial Average) therefore the QQQQ is assigned a higher risk ranking. Bond ETF's are typically less volatile then stock indexes, therefore they have even a lower Risk Rank and so on. Risk Ranks are assigned by YourETF.
 
Volatility
Volatility sometimes referred to as Beta, is the Price variance compared to the amount of time it takes to makes that change. If a stock moves allot over a short period of time it is said to have high Volatility and higher volatility means higher risk 'if it can go up it can go down'.
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